Rankings 1

A Marktest divulga hoje a edição de 2008 do BAREME Internet. Segundo este estudo, 4 milhões de Portugueses usam a Internet. Os 5,6% de indivíduos que em 1997 acediam à internet passaram para 46,9%!

Não surpreende, assim, a ascensão das empresas virtuais no ranking das marcas globais:

Three Internet giants—Google Inc., Amazon.com Inc. and eBay Inc.—all moved up in this year’s ranking of the top 100 global brands by Interbrand, a consulting firm that specializes in branding. In addition to Amazon, nine of the 500 leading U.S. online retailers the Internet Retailer Top 500 Guide also made the list.
Google moved up to No. 10 in the global ranking, from 20 last year. EBay rose to 46 from 48 and Amazon was ranked 58 this year, compared with 62 last year.
“Google, Amazon and eBay are all successfully stretching their brands beyond the areas where they have traditionally dominated,” says Maryann Stump, senior director of strategy at Interbrand New York. She says these three companies “will soon cease to be ‘Internet’ companies in much the same way that IBM and Apple have ceased to be ‘computer’ companies.” (...)
The top-rated brand again in this year’s survey was Coca-Cola. IBM leapfrogged Microsoft to rank second, while Microsoft placed third this year.
O artigo completo em http://www.internetretailer.com/dailyNews.asp?id=27878