segunda-feira, 27 de outubro de 2008

Presidenciais e automóveis

Empresas de pesquisa de mercado nos EUA encontraram uma correlação entre a marca automóvel dos eleitores e as suas preferências eleitorais!

Presidential Candidate Preference Related to Car-Owner Brands, Segments, According to kbb.com Market Research

Full-Size Truck Owners Favor McCain, While Wagon Owners Look to Obama

IRVINE, Calif., Oct. 23 /PRNewswire/ -- According to Kelley Blue Book www.kbb.com Marketing Research, the car brand and segment owned by voters is related to their preference in presidential candidates. Senator John McCain (R-AZ) rates high among domestic and luxury owners. Among the domestic brands, owners of GMC (61 percent), Chevrolet (60 percent), Buick and Dodge (each at 58 percent), as well as Ford (57 percent) vehicles are the highest in favor of McCain. In the luxury vehicle segment, McCain leads among Lexus, BMW, and Lincoln owners at 52 percent each.
Senator Barack Obama (D-IL) leads McCain among owners of import vehicles with the highest ratings for
MINI (70 percent), Subaru (61 percent), and Saab (59 percent). Fifty percent of Honda owners plan on voting for Obama, ten points higher than McCain.

Mais em http://ww2.wkyt.com/global/story.asp?s=9224867

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