Pervasive Advertising and Shopping 2010 - 17 de Maio de 2010

Workshop Topics



The workshop seeks to bring together researchers, developers, practitioners and students from academia and industry who are concerned with envisioning, creating, and implementing future advertising systems. The workshop will provide a venue to present novel research in this field and to discuss ideas and problems on the topic.



Primary Topics:


•Digital Signage Advertising
•Mobile Advertising
•Location and context-based advertising
•Tracking technologies for advertising (GPS, RFID, GSM, Bluetooth, sensors, vision)
•Techniques for assessing sensor data
•Advertising in electronic news papers and e-books
•Assessing the effectiveness of advertisements in the real world (e.g. counting impressions, audience measurement, see-to-buy ratio, scan-to-buy ratio etc.)
•Mixing content with advertisement
•New pervasive computing technologies that are applicable to advertising
•Dealing with limited attention (SPAM prevention in the real world)
•Privacy and pervasive advertisements
•Technologies: Smart home, radio frequency identification, ubiquitous payments and value transfer, location and context awareness, agents.
•Legal: intellectual property protection, access to intellectual property, privacy protection, ownership of personal data.
•Social: effects on structures, emergent social practices, effects on roles within social organization units, identity and anonymity.
•Economics: pricing of ubiquitous services, valuation of goodwill and information goods, fair pricing for personal data and privacy.
•Business: ubiquitous business models, supply chain management and optimization, industrial design, process design, ubiquitous product development, customer relationship management.
•Experience design: appliances, architecture and building, ubiquitous commerce spaces.






Additional Topics:


•Entertainment, infotainment, retailtainment and gaming.
•Tourism and experience recording.
•Ubiquitous assistance through valets and personal agents.
•Pervasive Retail.
•Remote shopping with smart home infrastructures.
•Health- and home-care.
•What creates attraction and what pulls attention?
•Use cases and experience reports of pervasive advertisement
•Social impact of new technologies for advertisement
•Business models and ownership models for future advertising systems
•Integration of social networks with pervasive advertising
•New context-sensitive advertising spaces (e.g. clothes, accessories, cars, etc.)
•Experience with deployment of new advertising systems (e.g. lack of attention)
•Coupling private displays with public displays for split content display. i.e. Generic advert elements in public for all to see with personalized/private elements remaining in ones private device.
•Interactive surfaces as a means to get active engagement with advertising, moving from a passive viewing experience to an interactive everywhere experience.
 
Mais informação em: Pervasive Advertising and Shopping