Literati Network Awards for Excellence 2013

Boas notícias!

Helena Nobre (professora convidada e investigadora do iMARKE) ganhou o prémio Literati Network Awards for Excellence 2013, com o artigo "Impact of culture on online management education", publicado no Cross Cultural Management: An International Journal. O mesmo pode ser encontrado em: http://www.emeraldinsight.com/journals.htm?articleid=17047477.

Para mais informações sobre os prémios de excelência da Emerald, podem consultar o site: www.emeraldinsight.com/literati

EDEN DOCTORAL SEMINAR ON DOCTORAL DISSERTATION WRITING AND PUBLISHING

  Tthe EDEN DOCTORAL SEMINAR ON DOCTORAL DISSERTATION WRITING AND PUBLISHING to be held in Vilnius, Lithuania, June 25-28, 2013

The deadline for application is April 20, 2013.

Successful writing and defense of doctoral dissertation, publishing of research findings in top academic journals as well academic career is closely related to the development of research competences which include deep understanding of research, theory building and testing capacities and appropriate writing and publishing skills.

The purpose of this seminar is to disclose the research process, the main criteria of good research paper and
doctoral dissertation, and the most effective ways of writing up and publishing research findings.

During the seminar doctoral students will consider and analyze the following issues:

• Reflect on their goals and rationales for writing a thesis as well as discuss characteristics of good research questions.
• Explore the fit between research question, theoretical foundation and methodology.
• Relate their fields of interest and research questions to adequate publishing outlets.
• Become familiar with key quantitative and qualitative research methods and challenges in management research.
• Relate research methodologies to their own projects.
• Consider the publication implications of their methodological choices.
   

For more information about the seminar and to submit your proposal CLICK
http://www.eiasm.org/frontoffice/eden_announcement.asp?event_id=953

Are we going greek?

Fernando Alexandre, Universidade do Minho e Pedro Bação, Universidade de Coimbra, criaram um website para avaliar as semelhanças que existem de facto entre as economias que recorreram a planos de resgaste. A investigação académica atenta!
http://www3.eeg.uminho.pt/economia/nipe/goinggreek/

Efeito do país de origem COO Effect

Evidence published in a paper in the last number of Journal of Marketing suggests that the distinction between hedonic and utilitarian products may be relevant to foreign branding stratey.

Valentyna Melnyk, Kristina Klein, Franziska Völckner (2012). The Double-Edged Sword of Foreign Brand Names for Companies from Emerging Countries. Journal of Marketing: Vol. 76, No. 6, pp. 21-37.

doi: 10.1509/jm.11.0349

Abstract

Foreign branding—or using brand names that evoke foreign associations through, for example, spelling a brand name in a foreign language—is a popular means in both developed and emerging countries of suggesting a specific country of origin (COO) in the hope that it will evoke certain product qualities. As a result, consumers increasingly encounter products with brand names that imply a COO that differs from the actual COO (where the product is manufactured). In four experiments, the authors find support for the hypothesis that incongruence between the actual COO and implied COO decreases purchase likelihood asymmetrically. Incongruence backfires in hedonic categories but has hardly any effect in utilitarian categories. Furthermore, incongruence decreases purchase likelihood more if the actual COO is an emerging rather than developed country. The authors address the psychological process underlying the asymmetric effect of incongruence by showing that consumers apply different information-processing strategies to hedonic versus utilitarian products. These results have important implications for (foreign) branding decisions.

(American Marketing Association Journals, available online in http://www.journals.marketingpower.com/doi/abs/10.1509/jm.11.0349, accessed 7 Nov 2012)

EMAC 2012

Começa hoje a grande conferência europeia de marketing, a 41ª European Marketing Academy Conference. Esta mega-conferência volta a Portugal pela segunda vez, dez anos após a sua realização na Universidade do Minho.

Serão apresentados vários trabalhos de investigadores da UM, incluindo o artigo “Interpreting consumers’ ethical behaviour: nature, critical incidentes and rationalisations”, de A. Malheiro, M. Farhangmehr e A. Soares.

Mais informação em http://www.emac2012.org/r/home.

Pervasive Advertising and Shopping 2010 - 17 de Maio de 2010

Workshop Topics



The workshop seeks to bring together researchers, developers, practitioners and students from academia and industry who are concerned with envisioning, creating, and implementing future advertising systems. The workshop will provide a venue to present novel research in this field and to discuss ideas and problems on the topic.



Primary Topics:


•Digital Signage Advertising
•Mobile Advertising
•Location and context-based advertising
•Tracking technologies for advertising (GPS, RFID, GSM, Bluetooth, sensors, vision)
•Techniques for assessing sensor data
•Advertising in electronic news papers and e-books
•Assessing the effectiveness of advertisements in the real world (e.g. counting impressions, audience measurement, see-to-buy ratio, scan-to-buy ratio etc.)
•Mixing content with advertisement
•New pervasive computing technologies that are applicable to advertising
•Dealing with limited attention (SPAM prevention in the real world)
•Privacy and pervasive advertisements
•Technologies: Smart home, radio frequency identification, ubiquitous payments and value transfer, location and context awareness, agents.
•Legal: intellectual property protection, access to intellectual property, privacy protection, ownership of personal data.
•Social: effects on structures, emergent social practices, effects on roles within social organization units, identity and anonymity.
•Economics: pricing of ubiquitous services, valuation of goodwill and information goods, fair pricing for personal data and privacy.
•Business: ubiquitous business models, supply chain management and optimization, industrial design, process design, ubiquitous product development, customer relationship management.
•Experience design: appliances, architecture and building, ubiquitous commerce spaces.






Additional Topics:


•Entertainment, infotainment, retailtainment and gaming.
•Tourism and experience recording.
•Ubiquitous assistance through valets and personal agents.
•Pervasive Retail.
•Remote shopping with smart home infrastructures.
•Health- and home-care.
•What creates attraction and what pulls attention?
•Use cases and experience reports of pervasive advertisement
•Social impact of new technologies for advertisement
•Business models and ownership models for future advertising systems
•Integration of social networks with pervasive advertising
•New context-sensitive advertising spaces (e.g. clothes, accessories, cars, etc.)
•Experience with deployment of new advertising systems (e.g. lack of attention)
•Coupling private displays with public displays for split content display. i.e. Generic advert elements in public for all to see with personalized/private elements remaining in ones private device.
•Interactive surfaces as a means to get active engagement with advertising, moving from a passive viewing experience to an interactive everywhere experience.
 
Mais informação em: Pervasive Advertising and Shopping

16th INTERNATIONAL SYMPOSIUM ON ETHICS, BUSINESS AND SOCIETY

DEcorre até amanhã no IESE, em Barcelona o 16th INTERNATIONAL SYMPOSIUM ON ETHICS, BUSINESS AND SOCIETY, sob o lema  “Facing the Crisis: Towards a New Humanistic Synthesis”.

A. Malheiro, doutoranda na Universidade do MInho, apresenta aí o paper “Ethical consumerism: to believe or to behave? A view from Portugal” em co-autoria com M. Farhangmehr e Ana Soares.

3ª edição do Curso de Escrita Científica em Inglês

O Gabinete de Pós-Graduação da Associação Académica da UM e o babeliUM- Centro de Línguas do Instituto de Línguas e Ciências Humanas promovem a 3ª edição do curso de Escrita Científica em Inglês para alunos do 3º ciclo da Universidade do Minho que se distribui pelos seguintes dias/horários:


Sexta-feira, 21 de Maio: 14h30 -18h30,Sexta-feira, 28 de Maio: 14h30-18h30, Sexta-feira, 4 de Junho: 14h30-18h30,Sábado, 5 de Junho: 9h30-12h30

Docente: Dr João Paulo Silva

Custo: 36€ para alunos de Doutoramento da UM (20€ pagos no acto de matricula e 16€ no 1º dia de formação)

Inscrições: directamente no ILCH ou pelo e-mail sec@ilch.uminho.pt e enviando a ficha de inscrição facultada em attachment, indicando no "Assunto" do e-mail: "inscrição curso GPG-AAUM".

Informações: gpg.aaum@gmail.com ou pedido da ficha de inscrição

Data limite para inscrição: 18 de Maio

Número máximo de vagas: 20 formandos (por ordem de inscrição)

EDEN DOCTORAL SEMINAR ON DOCTORAL DISSERTATION WRITING

I would like to draw your attention to the following EDEN DOCTORAL SEMINAR ON DOCTORAL DISSERTATION WRITING scheduled on June 28-July 2, 2010 in Vilnius, Lithuania.


Deadline for application: 11 May 2010

During the seminar Doctoral students will:

• discover the tool for research ideas analysis allowing to improve own research ideas;

• improve dissertation writing skills by formulating research title, aim, objectives, research question;

• analyze the literature review writing process (searching for literature, quality of journals, how to read papers, structure of papers);

• discuss research methodology questions (research methods and measurement);

• learn the research publication process;

• develop the skills of effective communication, creativeness and spontaneous public speaking;

• learn the techniques of inner, emotional and interpersonal intellect development.


For more details, please check the website:

http://www.eiasm.org/frontoffice/eden_announcement.asp?event_id=729

Dissertações MMGE I

Depois das provas de Mestrado brilhantemente defendidas pelo Marco Ferreira, com a dissertação: " Estratégias de Internacionalização de Pequenas e Médias Empresas. Factores de Mercado na Escolha do Modo de Entrada ", seguem-se hoje o Fabrício e a Rute Benardino... Teresa e Cláudia, só faltam vocês!!

Your ScienceDirect Top 25

O que está a dar na nossa área!!


Business, Management and Accounting
October - December 2009


Strategic human resource management: The evolution of the field • Article
Human Resource Management Review, Volume 19, Issue 2, 1 June 2009, Pages 64-85
Lengnick-Hall, M.L.; Lengnick-Hall, C.A.; Andrade, L.S.; Drake, B.

Event tourism: Definition, evolution, and research • Article
Tourism Management, Volume 29, Issue 3, 1 June 2008, Pages 403-428
Getz, D.

The theory and practice of corporate finance: evidence from the field • Article
Journal of Financial Economics, Volume 60, Issue 2-3, 1 May 2001, Pages 187-243
Graham, J.R.; Harvey, C.R.

Hofstede never studied culture • Article
Accounting, Organizations and Society, Volume 28, Issue 1, 1 January 2003, Pages 1-14
Baskerville, R.F.

The crisis of fair-value accounting: Making sense of the recent debate • Article
Accounting, Organizations and Society, Volume 34, Issue 6-7, 1 August 2009, Pages 826-834
Laux, C.; Leuz, C.

Ethical leadership: A review and future directions • Article
The Leadership Quarterly, Volume 17, Issue 6, 1 December 2006, Pages 595-616
Brown, M.E.; Trevino, L.K.

Project management: cost, time and quality, two best guesses and a phenomenon, its time to accept other success criteria • Article
International Journal of Project Management, Volume 17, Issue 6, 1 December 1999, Pages 337-342
Atkinson, R.

Information asymmetry, corporate disclosure, and the capital markets: A review of the empirical disclosure literature • Article
Journal of Accounting and Economics, Volume 31, Issue 1-3, 1 September 2001, Pages 405-440
Healy, P.M.; Palepu, K.G.

The effects of leadership style on stress outcomes • Article
The Leadership Quarterly, Volume 20, Issue 5, 1 October 2009, Pages 737-748
Lyons, J.B.; Schneider, T.R.

The configuration of employee retention practices in multinational corporations'foreign subsidiaries • Article
International Business Review, Volume 17, Issue 6, 1 December 2008, Pages 676-687
Reiche, B.S.

Engaging stakeholders through social networking: How nonprofit organizations are using Facebook • Article
Public Relations Review, Volume 35, Issue 2, 1 June 2009, Pages 102-106
Waters, R.D.; Burnett, E.; Lamm, A.; Lucas, J.

Does leadership need emotional intelligence? • Article
The Leadership Quarterly, Volume 20, Issue 2, 1 April 2009, Pages 247-261
Antonakis, J.; Ashkanasy, N.M.; Dasborough, M.T.

The design and use of performance management systems: An extended framework for analysis • Article
Management Accounting Research
Ferreira, A.; Otley, D.

Authentic leadership development: Getting to the root of positive forms of leadership • Article
The Leadership Quarterly, Volume 16, Issue 3, 1 June 2005, Pages 315-338
Avolio, B.J.; Gardner, W.L.

Organizational culture and effectiveness: A study of values, attitudes, and organizational outcomes • Article
Journal of Business Research, Volume 62, Issue 7, 1 July 2009, Pages 673-679
Gregory, B.T.; Harris, S.G.; Armenakis, A.A.; Shook, C.L.

The fairyland of Second Life: Virtual social worlds and how to use them • Article
Business Horizons, Volume 52, Issue 6, 1 November 2009, Pages 563-572
Kaplan, A.M.; Haenlein, M.

Strategic talent management: A review and research agenda • Article
Human Resource Management Review, Volume 19, Issue 4, 1 December 2009, Pages 304-313
Collings, D.G.; Mellahi, K.

Herzberg's Two-Factor Theory of work motivation tested empirically on seasonal workers in hospitality and tourism • Article
Tourism Management, Volume 30, Issue 6, 1 December 2009, Pages 890-899
Lundberg, C.; Gudmundson, A.; Andersson, T.D.

Social media: The new hybrid element of the promotion mix • Article
Business Horizons, Volume 52, Issue 4, 1 July 2009, Pages 357-365
Mangold, W.G.; Faulds, D.J.

The''real''success factors on projects • Article
International Journal of Project Management, Volume 20, Issue 3, 1 April 2002, Pages 185-190
Cooke-Davies, T.

Financial accounting information and corporate governance • Article
Journal of Accounting and Economics, Volume 32, Issue 1-3, 1 December 2001, Pages 237-333
Bushman, R.M.; Smith, A.J.

The limits of accountability • Article
Accounting, Organizations and Society, Volume 34, Issue 8, 1 November 2009, Pages 918-938
Messner, M.

The power of business models • Article
Business Horizons, Volume 48, Issue 3, 1 May 2005, Pages 199-207
Shafer, S.M.; Smith, H.J.; Linder, J.C.

Lean manufacturing: context, practice bundles, and performance • Article
Journal of Operations Management, Volume 21, Issue 2, 1 March 2003, Pages 129-149
Shah, R.; Ward, P.T.

Progress in information technology and tourism management: 20 years on and 10 years after the Internet-The state of eTourism research • Article
Tourism Management, Volume 29, Issue 4, 1 August 2008, Pages 609-623
Buhalis, D.; Law, R.

EMAC (mais uma vez!)

Divulga-se aqui a mensagem da Coordenadora nacional da European Marketing Academy:

No âmbito dos eventos organizados pela European Marketing Academy venho por este meio informar/lembrar o seguinte:

1) encontra-se a decorrer até ao dia 01 de Dezembro a chamada de trabalhos/call for papers para a European Marketing Conference (EMAC). Conforme será do conhecimento da maioria esta é a conferência mais relevante na área do Marketing que se realiza na Europa e no próximo ano será acolhida pela Copenhagen Business School em Copenhaga nos dias 1 a 4 de Junho. Neste sentido, a participação de investigadores portugueses constitui uma mais valia para obtenção de feedback do trabalho e interacção com colegas de outras instituições Europeias e do resto do Mundo. Mais informação sobre a conferência, bem como, os guidelines da submissão (até 5 páginas por artigo) podem ser encontrados no seguinte endereço: http://www.emac2010.org


2) encontra-se a decorrer até ao dia 26 de Janeiro de 2010 a chamada de trabalhos/submissão de projectos de tese de doutoramento para o Doctoral Colloquium associado à European Marketing Academy Conference (EMAC). Este colloquium decorre nos 2 dias que precedem a conferência EMAC encorajando-se os alunos de Doutoramento nas fases iniciais, intermédias e/ou avançadas a submeterem os seus projectos para apreciação e obtenção de feedback. Mais informações poderão ser encontradas no seguinte endereço: http://www.eiasm.org/frontoffice/event_announcement.asp?event_id=709


[Nota: a participação na conferência inclui filiação como membro por um ano na European Marketing Academy]. Agradeço a atenção de todos e gostaria, ainda, salientar que a apresentação dos trabalhos nos eventos referidos contribuirá indubitavelmente para uma afirmação da investigação realizada em Portugal junto dos colegas Europeus, em particular, e internacionais, em geral.
Por favor não hesitem em contactar-me para qualquer esclarecimento adicional.
Atenciosamente,

Cláudia Simões
Coordenadora Nacional
Membro do Comité Executivo da EMAC

2008/2009 Emerald-EMRBI Business Research Award for Young Researchers

Following the announcement of the 2008/2009 Emerald-EMRBI Business Research Award for Young Researchers in October 2008 (see email below), we are now in a position to inform you about the results. The competition was high with many high quality papers submitted for consideration to the Scientific Committee. The results can be found at: http://info.emeraldinsight.com/research/awards/2008_2009_euromed.htm

The awards of the winning and highly commented papers will be handed out to their authors and co-authors in a ceremony at the 2nd EuroMed Conference in Salerno (organized by the University of Salerno) on the 27th of October 2009. We would like to congratulate the winners and authors of papers who received a highly commendable award as well as all those who submitted a paper for consideration.

Winner
Fernando Muñoz–Bullón, Universidad Carlos III de Madrid, SpainMaria J. Sanchez-Bueno, Universidad de Salamanca, Spain"Is there new evidence to show that product and international diversification influence SMEs performance?"

Winner
Florence Benoit-Moreau, Paris-Dauphine University, FranceBeatrice Parguel, Paris-Dauphine University, France"Building brand equity with environmental communication: an empirical investigation in France"

Highly Commended
Claudio Giannotti, University LUM Jean Monnet of Casamassima, ItalyGianluca Mattarocci, University of Rome “Tor Vergata”, ItalyLuca Spinelli, University of Rome “Tor Vergata”, Italy"The role of portfolio diversification in the hotel industry: evidence from the Italian market"

Highly Commended
Henry López Vega, ESADE, Ramon Llull University, SpainJuan Ramis Pujol, ESADE, Ramon Llull University, Spain"Collaborative Innovation: The instrument for development in the Mediterranean System of Innovation (MSI)"

Highly Commended
Konstantinos Poulis, University College Cork, IrelandEfthimios Poulis, Bournemouth University, UK"Standardization/adaptation’ of promotional channels in Euro-Mediterranean countries"

Highly Commended
María Pilar Martínez-Ruiz, University of Castilla-La Mancha, SpainAlicia Izquierdo-Yusta, University of Burgos, Spain"Assesing the consumer´s purchase channel choice in the tourism sector: evidences from Spain"

Highly Commended
Eleonora Pantano, University of Calabria, Italy" Consumer’s behaviour and local products: a perception model"

39th EMAC

A EMAC é a mais importante conferência Europeia de Marketing. Constitui uma excelente oportunidade para apresentar trabalhos de investigação em curso. Embora nos úçltimos anos a atxa de aceitação seja na ordem dos 40% não deixa de constituir um desafio ao alcance mesmo para os mais jovens investigadores. Recordo com frequência a minha primeira EMAC, em 1998 ou 1999 (não fui apresentar nenhum paper, dessa vez...) em que percebi que investigação que fazemos cá (quer ao nível de Mestrado, quer de Doutoramento) está ao nível da investigação realizada a nível internacional.

Em 2002, coube à Universidade do Minho e ao nosso sub-grupo disciplinar de Marketing e Gestão Estratégica a honra de organizar esta conferência. A próxima edição terá lugar em Copenhaga e o Call for papers está aberto até 1 de Dezembro. Boa sorte!


Dear EMAC members,
We would like to draw your attention to the 39th EMAC Conference hosted by the Copenhagen Business School, Copenhagen, Denmark June 1-4, 2010.
39th EMAC Conference – Call for PapersThe Department of Marketing has chosen “The Six Senses – The Essentials of Marketing” as motto for the conference in 2010. Marketing starts and ends with the senses. Customers express their identity, feelings, thoughts and motivations influenced by current and previous sensory experiences with products and services – and marketers communicating about their offers increasingly include appeals to all senses. The transformation of extant and new products and services from the firm to its customers rely on customers’ ability to perceive and develop favourable preferences from marketing mix input as well as cultural and social stimuli. The six senses are truly the essentials of marketing!
The EMAC 2010 Conference invites electronic submissions of papers, which should be sent in PDF format no later than December 1, 2009. Submissions should be done on-line on the EMAC 2010 conference Website http://www.emac2010.org

We look forward to your submission!

Projecto VECCEU

Informação do GRI

A UMinho participa no projecto VECCEU, coordenado pela Universidad de Valladolid, Espanha, recentemente aprovado pela Comissão Europeia no âmbito do programa europeu ERASMUS MUNDUS External Cooperation Window – lote geográfico Venezuela, Equador, Chile e Cuba. O EM Vecceu é um projecto de bolsas de mobilidade entre a Europa e a Venezuela, Equador, Chile e Cuba para estudantes, investigadores e docentes com o objectivo principal de promover e incrementar o enriquecimento e desenvolvimento mútuo entre as instituições parceiras da Europa e da América Latina através do intercâmbio de pessoas, conhecimento e cultura e de aumentar as competências pessoais e de empregabilidade dos participantes.

Neste sentido, 149 indivíduos (estudantes, investigadores e docentes) receberão uma bolsa para estudar, leccionar ou fazer investigação, com uma duração de até 30 meses, cobrindo subsistência, despesas de viagem, seguro, propinas quando aplicável, em 7 grandes áreas de estudo: Ciências Agrárias, Arquitectura, planeamento urbano e regional, Educação e formação de professores, Engenharia, tecnologia, Geografia, geologia, Ciências naturais e Ciências sociais.

As Universidades participantes neste projecto são as seguintes:

Europa:

Universidad de Valladolid, Espanha (coordenador)

Universidad de Deusto, Espanha

Universidad de Cantabria, Espanha

Università degli Studi di Bologna, Itália

Ghent University, Bélgica

National Technical University Norway, Norway

Universidade do Minho, Portugal

América Latina:

Universidad Austral de Chile, Chile (http://www.uach.cl)

Universidad de Chile, Chile (http://www.uchile.cl)

Universidad de Santiago de Chile, Chile (http://www.usach.cl)

Universidad de Tarapacá, Chile (http://www.uta.cl)

Universidad de La Frontera, Chile (http://www.ufro.cl)

Universidad de La Habana, Cuba (http://www.uh.cu)

Universidad de Oriente, Cuba (http://www.uo.edu.cu)

Universidad Estatal de Bolívar, Equador (http://www.ueb.du.ec)

Universidad Central del Ecuador, Equador (http://www.uce.edu.ec

Universidad Laica Eloy Alfaro de Manabi, Equador (http://www.uleam.edu.ec)

Universidad Central de Venezuela, Venezuela (http:// www.ucv.ve)

Universidad de Los Andes, Venezuela (http://www.ula.ve)

Universidad Nacional Experimental Simón Rodríguez – UNESR, Venezuela (http://www.unesr.edu.ve)

Encontra-se aberto um convite à apresentação de candidaturas, até 16 de Outubro de 2009, para estudantes (graduação, mestrado, doutoramento e pós-doutoramento), investigadores e docentes das universidades europeias parceiras poderem estudar, leccionar ou fazer investigação na Venezuela, Equador, Chile e Cuba assim como para os indivíduos daqueles países latino-americanos referidos terem a mesma oportunidade numa das instituições europeias participantes. Neste contexto, a UMinho divulgou recentemente a Nota Informativa GRI 08/2009 de forma a dar amplo conhecimento à comunidade académica desta oportunidade de bolsas. O procedimento de candidatura e todas as informações relevantes nesse contexto encontram-se disponíveis no website do projecto: http://www5.uva.es/vecceu/index.php

Localização das actividade de valor

O JIBS, um dos mais conceituados journals em International Business, acaba de lançar um número parcialmente dedicado às questões relacionadas com a localização das actividade de valor.

Uma estratégia global implica mais do que ter produtos estandardizados e práticas de marketing similares nos diferentes mercados. A localização e articulação da cadeia de valor é uma das dimensões de uma estratégia global cada vez mais relevante.

JOURNAL OF INTERNATIONAL BUSINESS STUDIES

August 2009 Volume 40 Number 6, pp 887 - 1063

Part Special Issue: Offshoring Administrative and Technical Work:Implications for Globalization, Corporate Strategies, andOrganizational DesignsGuest Editors: Thomas P Murtha, Martin Kenney and Silvia Massini
SPECIAL ISSUE SECTION

INTRODUCTION: Offshoring administrative and technical work: New fields for understanding the global enterprise
Martin Kenney, Silvia Massini and Thomas P Murtha
Abstract: http://links.ealert.nature.com/ctt?kn=14&m=33676246&r=MTc2OTkxNzYzMwS2&b=2&j=NTM2NjA4NDcS1&mt=1&rt=0

----------------------ARTICLES----------------------
Why are companies offshoring innovation? The emerging global race for talent
Arie Y Lewin, Silvia Massini and Carine Peeters
Abstract: http://links.ealert.nature.com/ctt?kn=33&m=33676246&r=MTc2OTkxNzYzMwS2&b=2&j=NTM2NjA4NDcS1&mt=1&rt=0

Separable but not equal: The location determinants of discrete services offshoring activities
Jonathan P Doh, Kraiwinee Bunyaratavej and Eugene D Hahn
Abstract: http://links.ealert.nature.com/ctt?kn=53&m=33676246&r=MTc2OTkxNzYzMwS2&b=2&j=NTM2NjA4NDcS1&mt=1&rt=0

Cluster capabilities or ethnic ties? Location choice by foreign and domestic entrants in the services offshoring industry in India
Srilata Zaheer, Anna Lamin and Mani Subramani
Abstract: http://links.ealert.nature.com/ctt?kn=15&m=33676246&r=MTc2OTkxNzYzMwS2&b=2&j=NTM2NjA4NDcS1&mt=1&rt=0


Offshore outsourcing as a source of international competitiveness for SMEs
Dante Di Gregorio, Martina Musteen and Douglas E Thomas
Abstract: http://links.ealert.nature.com/ctt?kn=42&m=33676246&r=MTc2OTkxNzYzMwS2&b=2&j=NTM2NjA4NDcS1&mt=1&rt=0


----------------------REGULAR SECTION----------------------
ARTICLES
Corporate financing in East Asia before the 1997 crash
Gishan Dissanaike and Imran Markar
Abstract: http://links.ealert.nature.com/ctt?kn=5&m=33676246&r=MTc2OTkxNzYzMwS2&b=2&j=NTM2NjA4NDcS1&mt=1&rt=0

The export orientation and export performance of high-technology SMEs in emerging markets: The effects of knowledge transfer by returnee entrepreneurs
Igor Filatotchev, Xiaohui Liu, Trevor Buck and Mike Wright
Abstract: http://links.ealert.nature.com/ctt?kn=47&m=33676246&r=MTc2OTkxNzYzMwS2&b=2&j=NTM2NjA4NDcS1&mt=1&rt=0

Ethical preferences for influencing superiors: A 41-society study
David A Ralston, Carolyn P Egri, Maria Teresa de la Garza Carranza, Prem Ramburuth, Jane Terpstra-Tong, Andre A Pekerti, Ilya Girson,Harald Herrig, Marina Dabic, Moureen Tang, Paulina Wan, Philip Hallinger, Ian Palmer, Detelin S Elenkov, Olivier Furrer, Vojko V Potocan, Florian V Wangenheim, Isabelle Maignan, Pamela L Perrewe, Ana Maria Rossi, Tomasz Lenartowicz, Donna E Ledgerwood, Ruth C May, Mark J Weber, Jorge C Jesuino, Ping Ping Fu, Irina Naoumova, Tania Casado, Liesl Riddle, Malika Richards, Arif N Butt, Wade M Danis, Francisco B Castro, Jaime Ruiz-Gutierrez, Laurie P Milton, Mahfooz A Ansari, David M Brock, Narasimhan Srinivasan, Arunas Starkus, Tevfik Dalgic, Fidel Leon-Darder, Hung Vu Thanh, Yong-lin Moon, Ho Beng Chia, Min-Hsun Christine Kuo, Mario Molteni, Maria Kangasniemi, Kamel Mellahi and Alan Wallace
Abstract: http://links.ealert.nature.com/ctt?kn=31&m=33676246&r=MTc2OTkxNzYzMwS2&b=2&j=NTM2NjA4NDcS1&mt=1&rt=0


Foreign market entry strategies and post-entry growth: Acquisitions vs greenfield investments
Danchi Tan
Abstract: http://links.ealert.nature.com/ctt?kn=27&m=33676246&r=MTc2OTkxNzYzMwS2&b=2&j=NTM2NjA4NDcS1&mt=1&rt=0

Virtual Social Identity

Virtual Social Identity and Consumer Behavior
Edited by: Natalie T. Wood; Michael R. Solomon
Sponsored by the Society for Consumer Psychology

The creation and expression of identity (or of multiple identities) inimmersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior. The various social networking and gaming sites havemillions of registered users worldwide, and major corporations arebeginning to attempt to reach and entice the growing flood of consumersoccupying these virtual worlds.
Despite this huge potential, however, experts know very little about the best way to talk to consumers in these online environments. How will well-established research findings from the offline world transfer toCMEs?
That's where Virtual Social Identity and Consumer Behavior comes in.Written by two of the leading experts in the field, it presentscutting-edge academic research on virtual social identity, exploresconsumer behavior in virtual worlds, and offers important implications formarketers interested in working in these environments. The book providesspecial insight into the largest and fastest growing group of users--kidsand teens. There is no better source for understanding the impact ofvirtual social identities on consumers, consumer behavior, and electroniccommerce.
"There is no more important issue confronting scholars of consumer behavior than the opportunities and pitfalls of the digital world. Social Identity, as expressed via social networking websites, digitalphotographs, and three-dimensional avatars, will change the way we think of relationships among consumers, advertisers, and brands. This volumebrings a number of insightful perspectives to this issue." -- JeremyBailenson, Director, Virtual Human Interaction Lab, Stanford University
For further information visit:http://www.mesharpe.com/mall/resultsa.asp?Title=Virtual+Social+Identity+and+Consumer+Behavior

2009 ACR/Sheth Foundation Dissertation Grants for Topics in Cross-Cultural and Public Purpose Consumer Research

Informação sobre as Bolsas da Fundação ACR/Sheth para temas de dissertação em Cross-cultural and Public purpose Consumer research... e algumas ideias sobre temas de investigação emergentes no domínio do comportamento do consumidor!

2009 ACR/Sheth Foundation Dissertation Grants for Topics in Cross-Cultural and Public Purpose Consumer Research

1. The purpose of these grants is to support the data collection efforts of new dissertations or those in the preliminary stages of development; awar=ds are designed for dissertation projects initiated in academic year 2008-2=009 and designed for completion in 2009-2010.

2. Eligible dissertation topics can deal with any aspect of (1) cross-cultural or global consumer behavior or (2) the public purpose of consumer research, which includes studies of social marketing issues or transformative c=onsumer research as related to individual, family, societal, or ecological well-being. Topics in the public purpose track can range from bright-side issues in consumer behavior (e.g., voluntary simplicity, environmentally efficacious behaviors, healthy eating, possession sharing/communal cons=umption, household saving and retirement, exercise) to dark-side issues in consumer behavior (e.g., addictions, crime, homelessness, poverty, excessive gambling, credit card debt, obesity), and also include other general subjects such as financial literacy, health care decision making, product safety, computer entertainment and virtual reality, elderly consumers, and= handicapped consumers.

3. Ph.D. candidates at the post-comprehensive exam, dissertation stage sho=uld submit proposals after June 1, 2009 but no later than June 26, 2009.

4. Proposals must be submitted as Word attachments via e-mail to Professor David Mick (McIntire School of Commerce, University of Virginia) at dmick@virginia.edu

5. There is a firm limit for proposals of 12 double-spaced pages, including references and all tables/figures (12-point font and one-inch margins). The first page should include the title and abstract but no author information.

6. The proposal should describe the research objectives, overview the proposed methodology, and specify anticipated contributions.

7. Proposals are to be e-mailed with a cover letter from the applicant's dissertation advisor. Please include e-mail and regular mail addresses for both the applicant and advisor. Also, the cover letter must specify the track in which the proposal is to be judgedeither the cross-cultural/global track or the public purpose track.

8. A committee of consumer behavior scholars will evaluate the proposals and make selection decisions. Standard selection criteria will be invoked (importance, sophistication, rigor, etc.). Particular emphasis will be placed on whether the proposed research addresses important and exciting questi=ons about either of the two general topic areas described above.

9. Awardees will be selected and notified in August 2009. Funds will be d=ischarged shortly thereafter. Awardees will also receive a plaque at the ACR Annual North American Conference in October 2009.

10. The only stipulation in accepting this award is that the recipients acknowledge the financial contribution of the Sheth Foundation in any forthcoming publications extending from the grant.

11. Please address questions to David Mick by e-mail via dmick@virginia.edu

fourth International Conference on Higher Education Marketing (ICHEM)

Começa hoje, em Guimarães, a IV International Conference on Higher Education Marketing (ICHEM). Uma oportunidade para assistir à apresentação de estudos, sobre o Marketing do ensino superior. O tema para a Conferência este ano é: ‘Research and Practice in Global Higher Education Marketing’ “Global Competitiveness in Higher Education: New marketing challenges”. Mais informação em http://ichem2009.det.uminho.pt/Default.aspx?tabid=1&pageid=29&lang=en-US

Marketing’s Influence Within the Firm

A última edição do Journal of Marketing, talvez o mais reputado periódico académico de marketing, publica um estudo de Peter Verhoef and Peter Leeflang sobre a influência do Departamento de Marketing nas empresas. Trata-se de um tema extremamente interessante, quer do ponto de vista prático, quer enquanto tema de investigação. No entanto, não deve ser esta a única perspectiva para aferir da importância do Marketing para asa empresas, pois "o Marketing é demasiado importante para ser deixado a cargo do departamento de Marketing"(David Packard) e, ou existe em toda a organização ou não passa de uma palavra vã no lexico das empresas...



The March 2009 issue of Journal of Marketing includes a study by Peter Verhoef and Peter Leeflang (“Understanding the Marketing Department’s Influence Within the Firm”) whose findings are likely to appeal to both practitioners and academics in the marketing discipline. Motivated by recent declarations about the diminished influence of marketing and that marketing’s role has become less strategic and more tactical in character, the authors attempt to “determine and explain the level and determinants of the marketing department’s influence within the firm.”
Their conceptual model posits that two broad antecedent constructs—marketing department capabilities (e.g., accountability, innovativeness) and control variables (e.g., firm and environmental characteristics)—shape marketing’s influence within the firm (e.g., perceived influence, top management respect, decision influence). In turn, the latter positively influence business performance both directly and indirectly through marketing orientation. Finally, business performance is controlled for firm size and innovativeness.
With respect to marketing’s influence within the firm, Verhoef and Leeflang’s empirical results indicate that accountability and innovativeness of the marketing department are important determinants for all three measures of influence considered. For market orientation, the findings show that both perceived influence and top management respect are statistically significant predictors. Finally, their model results indicate that market orientation mediates the relationship between marketing influence and business performance. Overall, the authors conclude that their research affirms a weakened position of the marketing department in the firm. They suggest two possible approaches for marketing departments to regain their influence within firms: (1) They should become more accountable for the link between marketing actions and financial results, and (2) they should become more innovative by contributing to the firm’s organic growth. The former reflects the spirit of recent research in the marketing literature that explicitly links strategic marketing actions to widely recognized measures of financial performance.
I welcome the authors’ empirical contributions on this new research topic. I request JM readers to take a moment now to comment on their insights.



http://www.marketingpower2.com/blog/journalofmarketing/2009/03/